Jane

Jane is a company focused on passion and innovation, operating in the beverage sector. Founded by three childhood friends, their goal is to redefine the consumer beverage experience by offering healthy, tasty, and accessible products for everyone, while highlighting the values of femininity, boldness, and sharing. They aspire to create moments of pleasure and conviviality around their items.

My Role

As the graphic designer responsible for creating Jane's fundraising deck, my main objective was to develop visuals that not only captured the essence of the brand but also effectively conveyed its core values and the distinctive features of its products.

To achieve this, I undertook to create a design that was both professional and attractive, capable of sparking the interest of potential investors while reinforcing Jane's visual identity.

Difficulties

In the context of this project, several difficulties were encountered, particularly the tight time constraint.

The short deadline for creating the visuals for the fundraising deck created additional pressure, making effective time and resource management crucial. Moreover, the limited availability of the reference for providing immediate feedback added complexity to the collaboration.

Finally, the unexpected intervention of experienced stakeholders along the way introduced unforeseen adjustments, necessitating increased adaptability and responsiveness.

Solutions

To overcome these challenges, an iterative process of validating wireframes and final slides was established, ensuring a continuous workflow. Proactive communication was maintained to anticipate potential delays, and sustained flexibility allowed for the effective integration of unexpected feedback from stakeholders.

Learnings

This project was a valuable lesson in time management, communication, and adaptability in a dynamic environment. Maintaining an organized collaboration process and managing feedback effectively were essential skills acquired.