Abbreviate

Abrege stands out as an essential partner for today's and tomorrow's entrepreneurs. Their reason for being is to create tools that not only facilitate the daily management of businesses but also illuminate strategic decisions and inspire employees to push the boundaries of success.

My Role

In charge of redesigning Abrege's visual identity, my main objective was to develop visuals that capture the essence of the brand. I set out to create a professional and appealing aesthetic capable of reinforcing Abrege's visual identity and attracting its potential users.

This redesign consisted of improving and modernising the existing visual identity, aligning it with the previous one to ensure visual continuity while adding a touch of freshness.

Challenges

During the redesign of Abrege's visual identity, I faced a major challenge: finding the balance between the old and the new. It was crucial to preserve the familiar visual elements while introducing modern touches to refresh and energise Abrege's image. This aspect required deep thought.

Solutions

I had to adopt a methodical and collaborative approach. By conducting a thorough analysis of the existing visual elements with my client to identify those that were most emblematic of the brand. I then realised my designs by gathering feedback from stakeholders throughout the process to ensure that my approach remained relevant.

Learnings

This project made me understand that to succeed in a redesign, it is essential to respect the visual heritage while integrating new and fresh elements. I also learned that active collaboration with stakeholders and considering their feedback significantly enriches the final outcome.